Crossing the line between craft and mainstream
Inspired by Thomas Smith - a fine 1800s footballer with a splendid kick, red hair and temper to match. Together with three accomplices, ‘Smithy’ and his friends penned the rules for Australian Rules Football. This set the ball rolling and formed the basis of the game as we know it today.
- Brand Positioning
- Brand Naming
- Brand Architecture
- Brand Narrative
- Brand Identity
- Brand Collateral
- Packaging Design
Illustration Graham Evernden