From the unspoilt, rugged beauty of Aotearoa New Zealand comes Alchemy.
Rooted in craft with a touch of quiet sorcery, Alchemy is an experiment in wood, ingredients and climate — carefully composed by the mastermind behind Pokeno Whisky, Matt Johns.
The packaging brings this philosophy to life, blending the symbolism of transformation with the natural world. In collaboration with New Zealand muralist Koryu, the design conjures a vivid landscape of native flora and fauna — a rich visual expression of both place and process.
Illustration: Koryu