A Journey of Discovery
The Pōkeno Exploration Series is a platform for distiller Matt Johns to experiment and innovate with single malts and native timber barrel aging.
Inspired by Pōkeno’s mantra, "Dare to Discover Different," the series invites audiences on a journey of discovery through New Zealand's wild landscape, flora, fauna, and culture.
To capture the spirit of Pōkeno, we collaborated with New Zealand-based artist Benjamin Leon to create a series of illustrations depicting the unique environments of Aotearoa, New Zealand.
The multi-layered gift boxes create a visual narrative. As each layer is removed, the beautiful illustrations are revealed, providing an unboxing experience as unique as the liquid itself.
Illustration: Benjamin Leon
Structural Design: Think Packaging
Photography: Strike Photography