Cutting shapes in the Ready-to-drink category
The RTD market is booming in Australia, growing around 3% annually. Inspired by the constructivist art movement, The Volsk premix range was built on the success of Volsk Vodka. The tasty look builds on these recognisable equities while adding energy and a bold confidence for a younger, switched-on consumer.
- Brand Positioning
- Brand Identity
- Packaging Design
- Brand Story
- Illustration